You are not my competition, you are my ally.
This profession is built with a fine line between friendship and competition. The fact of the matter is there should not be competition between stylists or between salons.
Yes, there are A LOT of hairstylists and if your town is like mine, a salon is on every corner. I am fairly certain we have more salons than stoplights in this town, and you know what?... that's okay!
Regardless of how many of us there are, there are far more people looking for a stylist than we can imagine. There is plenty of buisness to go around, and I'm not naive enough to think my expertise is one size fits all.
I know my cutting or coloring style is not for everyone. My personality is not for everyone either, I am the opposite of what you think of when you think of a hair stylist. I am quiet and reserved, I hold myself in a professional manner, I am there to listen while making my guest feel beautiful. That said, not all clients like that. Some clients come in looking for the boisterous stylist with the exciting life. That's fantastic! There is the right stylist out there for everyone.
There is a wide range of price in our industry, this pairs nicely with our clients. Every household is at a different place financially, this gives them the option to find the right stylist for them within their budget. With that said...
STOP discounting your work! I have a huge heart, I get it! We listen to someone's heart ache for two hours... you can't help but think, "oh they're going though a lot they can't afford this." What about what you're going through? What about your mortgage payment, the food you need to eat, the electric bill that's due? What about your children?
It is so hard to charge people sometimes. I've even had clients guilt me into charging them less.. you know what? That is NOT okay, and shame on me for letting that happen.
You are worth what you charge, never let anyone convince you otherwise!
This is where we become allies. What if we never discounted our work? Then no one would ever expect a side deal. What you charge is what each client pays. If we all unite and put our foot down imagine what amazing things would happen for our industry!
You can't go to Walmart and barter what you pay for your groceries or home goods. You wouldn't even think to do that!
The same goes for selling retail. It is no secret that every single item you buy has a mark up. For instance the shirt you just purchased at the mall, do you think the store paid $20 for it and then sold it to you at $20? Of course not! The store bought it cheap and sold it to you at a higher price to make a profit, this is called business!
When I was in high school I worked at Pizza Hut. The breadsticks we sold cost the company .14 cents to make... They sold them to the consumer at $4.95. This is how companies are able to pay all their bills and their employees.
Being a hairstylist is your livelihood, you sell a product to a guest because you believe in the product! You know their hair will look, feel and last longer with the proper product. So why are you giving it away? No one gives us retail products for free! Every other company in the world has a mark up. Why should we be any different? You or your salon paid for that product, it's only fair that you get your return so you are able to afford more product for the next guest.
Let's band together and make positive changes in our industry!
Who among us has not had a new client make an appointment that has had a horrible hair experience? It happens, that's just part of our buisness. We've all seen the uneven haircut, the choppy layer, the blotchy highlights and color corrections from other stylists. Maybe we made the mistake and the client went else where. It doesn't matter if you've been doing hair 4 months of 49 years, every woman in earth will tell
You hair has a mind of its own. Strange things happens and it doesn't always turn out as we planned. That's just part of the journey.
How you react to the situation says more about you than it does about the stylist who made the who made the mistake.
We are only human, we have bad days, we make mistakes. I'm here to tell you, NO hair stylist on earth would ever purposely mess up someone's hair. No hairstylist with any conscious anyway.
If I have a client call me who has had a "bad experience" somewhere else and they start bad mouthing the other stylist.. I immediately shut them down. I refuse to gossip about someone else's work. If the client continues, I simply tell them I am not the right stylist for them. If they're going to bad mouth someone the whole time I do their hair, what will they say about me when they leave?
If you're the hair stylist that scoffs at the uneven layers and makes fun of the blotchy highlights the whole time.... Think about how that sounds.
No hair stylist is perfect, and the stylist who did those things.. did the best she could with the knowledge she had. Just politely fix it and go on.
Talking bad about each other is what causes animosity and division in our industry.
You are not my competition, you are my ally.
If I never discount my work, no one will expect a discount.
If I never take a loss on retail products, selling them without profit... no one will expect a discount.
If a client calls me and requests something beyond my knowledge, I will send her to another hair stylist who I know specializes in that service.
If we are all kind to one another, working together, creating and alliance. If we are building each other up rather than tearing each other down. If we support one another's journey in this industry... amazing things will happen!
We are not competition, we are allies! -Jayde